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The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to podcast@kobestarr.io. Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
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Now displaying: May, 2016
May 31, 2016

On this we speak with Rik Lomas! Rik is currently based in the USA and is working on building up SuperHi and going into the

 

This was the first episode I recorded aaaages ago. It was really cool catching up with Rik, he taught me how code! I took a Ruby on Rails course with the now sadly defunct training company Steer. The course was ace and I learned so much – now sadly forgotten… boo…

 

He started learning to code by making websites, even when his computer wasn’t connected to the Internet! We talk about his first job making the Charlotte Church back when she became big whilst working a digital agency.

 

Rik learned and developed his coding skills on the job and to get new jobs and including working with a few startups including Steer, which is where I met him!

 

Steer was a coding school and came and went for him and he decided to go their separate ways.

 

SuperHi was that separate way!!

 

 

THE LINKS!

 

Twitter

@RikLomas

@SuperHi

 

 

 

Websites

 

SuperHi.School – The in real life summer school

Superhi.com – the online development platform – COMING SOON

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now.

 

Thanks everybody for listening!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Bye!

May 24, 2016

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I spoke with Cathy White, Communications and Marketing Manager of Seedcamp on International Womens Day earlier this year (2016 for those of you that are late to this game!). We start the chat about Holly Brockwell who started the online tech magazine Gadgette, which is just the best name ever for anything and is geared towards women. We chat about Cathy’s schooling and going into her first paid job with a Tech PR Agency. We talk about the distinction between traditional PR and how it no longer really exists in that format anymore. Modern PR should be combined in with other parts of the modern marketing matrix and should be data driven and show measurable ROI. Cathy is an advocate of understanding your Buyer Persona and understanding your where they hang out online and "In Real Life" - IRL. Choosing the publications and blogs that you want to feature in should be more focused than trying to appear simply in the “The Times” for example. Cathy is now based at Seedcamp and loves working with early stage startups giving them advice on their marketing and encouraging them to "bootstrap"  and make the most of their early funding. I was really pleased to hear that there was a more holistic approach to the way that Seedcamp supports the companies that they invest in. There’s no sink and swim mentality there folks! Cathy is also a Podcaster and is director GeekGirl Meetup UK. if you are interested in what she is up to please head to all of the links below if you want to hear more from her. Which of course I recommend you do!!   Head to her twitter - @cathywhite10 GeekGirls Meetup UK Website , Twitter - @GGMUK and the GeekGirl Meetup UK Podcast And of course Seedcamp Website and Twitter - @seedcamp   If you want the PR Hacks that Cathy was talking about head to the Resources Section of Seedcamp!     Shout-outs   Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now. Thanks everybody for listening! If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!   Bye!

May 17, 2016

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Welcome to the 3rd ever episode of the Kobestarr Digital Podcast. Woo!

Who is James Gill?

We have great chat with James Gill of sweet analytics and so much more company GoSquared based in London. It was nice see how he Co-Founded GoSquared with his friends when he was 14 when most of us would be scared of our impending exams. The original idea has pivoted multiple times and is a good testament to being ready to make the changes needed to suit the business and opportunities presented to you.

On Content Marketing

We talk about the merits of providing fee content to educate your audience and making sure that you strive to provide value. James and crew would rather produce one piece of high quality content per month than 8 shorter ones. Producing content at this level is all about education. “People can detect a salesy post very quickly”. The key is to provide thought provoking and helpful content so people keep you in the minds. They might not be in a position to buy from you there and then, A lot of the larger customers have been recommended GoSquared to their larger customers as a basis of reading these blog posts or have moved into larger companies that then use them as a result of this engaging content. There was a good conversation about giving new users that “Wow” moment when people first engage with your product. If you get this wrong you may find it difficult to get them back at a later date. It seems that we people are so time poor at the moment you really need to make those first impressions count! Key Question of the day - "what did you do with your 5 weeks at University?"  

Links from the Show

Make sure you head to Go Squared! www.gosquared.com

Twitter

@JamesJGill @GoSquared  

The Book

The book that we talked about is “Lean Analytics” by Kroll and Yoskovitz Thanks everybody for listening! If you want a free marketing assessment just head over to Kobestarr.io. You’ve got nothing to lose, everything to gain! Bye!

May 10, 2016

Hey guys and welcome to the 002 ever Kobestarr Digital Podcast!

 

On Episode #002 We talk to Roberta Lucca who is onto her third company! Third! The first two companies Bossa Studios and Wonder Luk are successful and different to each other but still help definer her and her steps into the next Company Boldr.

 

From starting out in Rio In Brazil she studied computer science at university before landing a job at Globo Network, Brazil’s largest broadcaster and the worlds second largest commercial broadcaster.

 

The move to the UK initially initially involved working in two other companies before starting games company Bossa Studios, which won a Bafta with their first Game!

 

Roberta talks about how being an entrepreneur is her passion and how she is also active in trying to encourage women into tech.

May 10, 2016

Hey guys and welcome to the first ever Kobestarr Digital Podcast!

 

Episode #001 features Vincent Dignan! I met Vincent about a year ago when he was speaking at an event in London where he just proceeded to give away all of his secrets about growth hacking and how to grow your company quickly.

 

I was surprised at how candid he was and He’s now gathered quite a following doing them! As we spoke he was set to do his second tour of the US from LA to New York and every place in between.

Vincent Dignan of Magnific in Full effect talking about Growth Hacking and the kickstarter Campaign for Secret Sauce Now

 

We launch our first ever episode of the Kobestarr Digital Podcast on the same day that Vincent was launching his first book together with Co Author Austin Allred who Vincent Claims “is a far better growth hacker than he is”

 

I should note that we talk about the haters who have found him on social media and details about the murky roots of growth hacking. This segment does contain a few strong words and talk of a more adult nature. I would normally cut these out but it’s an interesting part of his story that I think is totally important to share!

 

I have a Clean version of this episode so If you are of a fairer disposition please download and listen to that one – it will be available right now.

 

Ok so onto Vincent and I – See you on the other side!

 

People and resources that we talked about on this show

 

CLICK HERE TO GO TO VINCENT AND AUSTENS KICKSTARTER PROJECT NOW!!

 

 

@SecretSauceNow on Twitter

 

Vincent Dignan on Twitter @VincentDignan

 

Austen Allred on Twitter @AustenAllred

 

The James Altucher Podcast – has profoundly changed Vincent's Life

 

Gary “Vee” Vaynerchuck

 

The 48 Laws of Power - Robert Greene

 

Sumo Me – to grow email lists

 

Audiense to get all of the public data from twitter

 

Vincents Gold Shoes

May 10, 2016

Hey guys and welcome to the first ever Kobestarr Digital Podcast!

 

Episode #001 features Vincent Dignan! I met Vincent about a year ago when he was speaking at an event in London where he just proceeded to give away all of his secrets about growth hacking and how to grow your company quickly.

 

I was surprised at how candid he was and He’s now gathered quite a following doing them! As we spoke he was set to do his second tour of the US from LA to New York and every place in between.

Vincent Dignan of Magnific in Full effect talking about Growth Hacking and the kickstarter Campaign for Secret Sauce Now

 

We launch our first ever episode of the Kobestarr Digital Podcast on the same day that Vincent was launching his first book together with Co Author Austin Allred who Vincent Claims “is a far better growth hacker than he is”

 

I should note that we talk about the haters who have found him on social media and details about the murky roots of growth hacking. This segment does contain a few strong words and talk of a more adult nature. I would normally cut these out but it’s an interesting part of his story that I think is totally important to share!

 

I have a Clean version of this episode so If you are of a fairer disposition please download and listen to that one – it will be available right now.

 

Ok so onto Vincent and I – See you on the other side!

 

People and resources that we talked about on this show

 

CLICK HERE TO GO TO VINCENT AND AUSTENS KICKSTARTER PROJECT NOW!!

 

@SecretSauceNow on Twitter

 

Vincent Dignan on Twitter @VincentDignan

 

Austen Allred on Twitter @AustenAllred

 

The James Altucher Podcast – has profoundly changed Vincent's Life

 

Gary “Vee” Vaynerchuck

 

The 48 Laws of Power - Robert Greene

 

Sumo Me – to grow email lists

 

Audiense to get all of the public data from twitter

 

Vincents Gold Shoes

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