Info

The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to podcast@kobestarr.io. Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
RSS Feed
The Kobestarr Digital Podcast
2017
March


2016
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: June, 2016
Jun 28, 2016

In this episode we have Daniel Johnson of Shoprocket!

 

Shoprocket is a super easy way to get any website up and running with an ecommerce platform with a few lines of code. There’s no need to go back to a developer to do this.

 

Daniel is the head of Marketing at Shoprocket. We talk about his background and life and education. He started his own businesses whilst at school trying to augment his pocket money by doing odd jobs. This turned into making websites, which actually proved very successful.

 

If you are interested in how this all works please do visit the Shoprocket website and do get in touch with Daniel using the links below!

 

 

 

 

THE LINKS!

 

LinkedIn

 

Daniel Johnson

 

Website

 

Shoprocket

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People for the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

Jun 21, 2016

In this episode we have Laura Hurren who is the Executive Director of BNI Central London and Italy.

 

BNI is a formalised business network and typically has meetings based around breakfast or lunchtime. Laura and I had just come from a meeting in BNI Islington where she had a starring role in the agenda!

 

We talk in this episode about why referrals are such a powerful way of recommending business and how if you can get into a good networking group then that could be a great way of getting business.

 

Laura first came across a BNI chapter whilst in USA on a business trip in the USA. She brought it back to UK after testing the waters to see if the concept would potentially sink or swim on this side of the pond.

 

BNI is coming into its 20th Year in the UK and at the time we recorded was going to have a large conference with over 700 delegates – all BNI chapter members.

 

If you are interested in BNI as a way to expand your business please do let get in touch with Laura via the links below.

 

 

THE LINKS!

 

Twitter

 

Laura Hurren

 

LinkedIn

 

Laura on LinkedIn

 

Website

 

BNI London

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People for the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

Jun 14, 2016

This Episode features Mark Colgan of YellowO an Inbound Marketing Agency based in London!

 

We have a good chat about what Inbound Marketing is and the “Death of Cold Calls”! Were cold calls ever a thing? I cannot believe that they were!

Mark’s background and education was in marketing and worked initially in recruitment. It was whilst doing this that he took it upon himself to learn the ins and outs of Inbound Marketing using the amazing training that Hubspot gives you all for free.

Once Mark learnt the benefits Inbound Marketing he started working making sites for friends and family and all for free with the sole purpose of building up his portfolio.

 

This portfolio built up to Mark feeling confident enough to apply for jobs and eventually landed the role as the first Head of Digital for a Company! Starting with a blank slate in 2012 was a great position to be in for the start of his Digital Marketing career at a time when companies had much less inclination to take on board digital marketing!

 

Mark runs YellowO which helps companies establish themselves online in a far more holistic manner than simply a new website is needed or simple help with social media. We talk about landing pages and the importance of content and SEO and everything to do with Inbound marketing.

Listen out for a great story about a Personal Trainer client of his that got quick ROI with a campaign that they set up, it’s really cool!

 

 

THE LINKS!

 

Twitter

 @MarkPColgan

 

Website

YellowO Website

 

Links to topics we talk about

Starting Social Buffer article

Slides and Handout

 

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

Jun 7, 2016

Jackie Fast of Slingshot Sponsorship

Jackie Fast started out life as a mathematician in Vancouver, Canada. She bought a plane ticket at 4am one morning and Canada for a 1-2 month tour of Europe with the first destination being London… and 12 years later has never left

After working at the Direct Marketing Association part time she started up their Commercial and Partnership Division as Sponsorship Manager. Her target was £50,000 in her first year and smashed it bringing in over £100, 000 in her first year and £500,000 in year three!

She became notorious and headhunted by several companies to do the same for them but decided to start Slingshot Sponsorship instead.

We talk about how sponsorship is not just about money – because you would get advertising money from people that you don’t like. There is no way that you can get sponsorship from people that you don’t like. It’s a partnership. You should be assessing everything that you can offer and a company and that they can offer you. Distribution for example might be a something that is difficult to negotiate for new businesses, so partnering with a company that could help you with distribution would be a great place to start.

 

Episode #006 Jackie Fast of Slingshot Sponsprship on the Kobestarr Digital Podcast

I was quite surprised to see that less well established companies should consider the sponsorship route. A huge part of the process is establishing the value in the assets that you have to offer, you may be surprised to realise that you are more valuable than you think!

 

If you are looking for other ways to monetise your company then sponsorship would be a great place. There’s no better place to start than with Jackie Fast  and the guys at Slingshot Sponsorship

THE LINKS!

Email

Jackie is super happy for you all to contact her via her email address which is jackie@slingshotsponsorship.comso what are you waiting for??

 

Twitter

@JackieFast

@Slingshot_UK

 

Website

http://www.slingshotsponsorship.com

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

1