In this episode of the podcast we are luck enough to have Manuel Frigerio of Maitre.
Maitré, is a widget that can be installed onto any website that gives you a viral mailing list. When people click to sign up and receive a special offer or competition, they are added to a waiting list. On this list they can see how many people are ahead of them, and how many people are behind them. If you want to climb the list you simply need to your friends to do the same.
This viral promotion has been inspired by the successes of Dropbox, Mundo et al. and since it’s launch in January has seen remarkable success. Some brands have used it to encourage thousands of users to sign up. In one success story, Manuel explains how one company managed a staggering 400,000 in 5 days, crashing the server entirely.
It’s success is based entirely on the trust of an inner circle. With a tweet, Facebook or LinkedIn post, a single user has access to a network of people that a company would do anything to have. There is nothing more powerful than a personal referral, and little more addictive than adding an air of competition to it.
Manuel knows Maitré is not the be all and end all, “it’s not magic, it’s just a tool,” thus it only works if people make it work for them, and offer interesting, exciting things to people who sign up. Manuel tells us that he is the “least techy person in the world”, which is why Maitré also allows clients to work on their own backend to the product. The resulting ingenuity (including some dropbox-esque mechanics) has far outstripped anything he could have imagined.
● Manuel Frigerio on Twitter: https://twitter.com/mnlfrgr
● Maitré: https://maitreapp.co/
● Event Ninja: https://twitter.com/eventninjaio
Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.
If you want a free marketing assessment just head over to Kobestarr.io/free
You’ve got nothing to lose, everything to gain! Thanks everybody for listening! Bye!
It’s great to have Alison of Avocado Social on the Kobestarr Digital Podcast! Alison is well known for her Social Media skills, both in terms of working with clients and with teaching courses and speaking. During my chat with her it was easy to see why.
Alison has been working in Social Media since 2008. She graduated with a degree in journalism at a time when the economic downturn unfortunately meant that it would be tougher than ever to get into the national papers. Alison’s resourcefulness took her to Twitter as a way of getting in touch with the journalists and the papers and then that lead to her proving to be invaluable to them from a Social Media point of view.
This lead on to work with big agencies and when companies asked for Social it tended to be Alison that fitted the bill. Her work in this time lead to working for big clients including helping to launch the Tesco Facebook page.
Avocado Social was born out of the desire to work with smaller clients on a more personal level.
Alison is due to launch her own online Social Media Course (It may be available depending on when you read this). We talk about how the idea for the course came about and how you guys can all view it!
I hope you enjoy the show!
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Thanks everybody for listening!