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The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to podcast@kobestarr.io. Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
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Now displaying: 2017
Mar 22, 2017

What separates television from animation is imagination, according to The Animation Guys’ Lubna and Jamien.

“TV is great and you are creating but there are restrictions, of course, things like cast etc.,” Lubna told Kobi of Kobestarr Digital during a recent podcast on Kobestarr.

“I think you can take the story so much further. You can really drive a narrative somewhere, take your imagination beyond its limits then pull it back when you want to.

“It can be a lot more fun.”

Her coworker, Jamien, agreed calling animation the “most exquisite art form.”

He said there was a connection that an audience made with animation over a real life film that was unique.

“It aesthetically resonates with you that little bit more because of the fact that it is not real life.

“You can articulate these stories that are not only very heartwarming and moving but also they are more magical because you can do literally anything with animation.”

Jamien said he discovered his love for filmmaking, drawing and telling stories while traveling.

“I went from India all the way through to China, Thailand, New Zealand and really just wanted to explore the world. What really stuck with me was that unique quality to just tell a really good story.”

After trying to get a “sensible” job selling insurance, Jamien decided to study animation at Hertfordshire

“From that I spent all my summers working at internships, unpaid doing a lot of hours. It was tough.”

Lubna said she struggled for two years before taking a leap with her television career.

Following studies in communication with an eye for the visual medium Lubna was working two jobs- one marketing position for a ski slope and another at a bar.

“I would take all my holidays and weekends and go work for tv companies, knocking on doors, doing work experience, trying to run whenever I could,” she explained.

After a couple years of earning experience she quit both jobs and worked with some friends on a film proposal that became a hit after it appeared on ITV.

However, as the press from the 10 minute piece died down she began temping and received a break when she got offered a job as a researching on Scratchy & Co.

“It was one of the toughest jobs I’ve ever done, it was a real baptism by fire but also a lot of fun.”

After a successful run as a producer/director she joined The Animation Guys a few months ago.

The company creates advertising or entertainment pieces for clients.

“We are a fully fledged service house for animation. We work in 2D, 3D, motion graphic, and a lot of other things as well,” Jamien said, adding they were like a white label

“What we really like to do is get into the guts of people’s business.”

One of their upcoming projects is a series of cartoons about Hussain Manawer, a poet who won the opportunity to go into space.

Lubna said Manawer was an advocate for mental health, particular in youth.

“This series is effectively about Hussain’s adventures into space with his team of kind of space assistants. Each episode will deliver a message that will empower young people to kind of really help them find a voice,” she said.

They are also working on a piece based on one of his tracks from an upcoming album with Universal.

Jamien said he had recently been in Los Angeles meeting with some studios.

“It was really just to get an idea of the scope and what those guys were up to in a sense,” he explained.

“We also went over there to work on a music video that we have just finished actually for Jason Derulo,” he said, adding the track was called Swallow.

For more on the interview with The Animation Guys or to hear more of The Kobestarr Digital Podcast visit the iTunes website.

Links Mentioned:

Animation Guys website: https://www.theanimationguys.com/
Animation Guys Instagram: https://www.instagram.com/theanimationguysltd/

Animation Guys LinkedIn: https://www.linkedin.com/company/the-animation-guys

Animation Guys Facebook: https://www.facebook.com/theanimationguys/

Animation Guys Twitter: https://twitter.com/tagldn

 

Mar 22, 2017

When it comes to exhibitions companies need to have a plan or they risk striking out.

“The exhibition is a chance for clients and prospects to experience that brand,” Lee Ali from Expo Stars said.

“It all starts with asking the right questions about what that a trade show can do, how it can actually help us grow our business, than actually creating a strategy to target the type of people that you want to target who are your ideal customers,” he explained during a session of Kobestarr Digital Podcast.

“Once you know what you actually want to get out of the show, once you know who your target audience is then you can actually put an engagement strategy in place to attract those people to your stand and to come and talk to you.”

Ali, who is originally from Kashmir moved to the UK with his parents when he was 7 years old.

He opted to study accounting at college but didn’t take to the subject.

“Accountancy wasn’t for me because I was just writing down numbers all day and I thought there must be more to life than just numbers.”

He moved into sales in the “typical” way he said.

“I saw an ad in the newspaper saying ‘Make loads of money.’ My first sales job, at the age of 21, was selling time share. Not that I want to be proud of that but from a training perspective it was a great start to my sales career because I learned a lot about dedication and the sales process.”
Having now worked for 25 years in sales and nine years at Expo Stars Ali is considered an expert at turning prospects into customers.

Things changed for Ali in 2007 when he was at a trade show in Chicago and saw an interactive booth that was engaging attendees.

“It was like a lightbulb moment because I had been visiting exhibitions and knew business psychology and everything just came together just in that two minute process.”

He said he instantly saw the way the company was engaging attendees at the exhibition was a fantastic approach.

It was then that the idea for Expo Stars started to form, he explained.

“It took me the best part of about three months for me to investigate the business opportunity and get confidence that I could actually do it.”

Within a few months of Chicago, he had launched his company Expo Stars.

“At that moment I was at a crossroads with where I wanted to go with my career and everything just came at the right moment.”

He said that companies who are looking to be successful developing relationships and finding customers at trade shows needed to change their mentality of simply building a stand and waiting for people to come to them.

“We know that not everybody is going to walk past that stand. Not everybody will be curious to walk to every stand and find out what everybody is looking for,” Ali said.

“They are relying on the organiser to deliver those people and they are assuming that they will actually walk past that stand.”

Ali said that because most people attend trade shows to solve a problem or find a way to fulfil a need it was important to engage people in meaningful conversations “that will give them compelling reasons to actually follow up with you after the show.”

He said the first thing that needs to happen is proactive engagement.

That is where Expo Stars can help. They can handle all the details for companies planning a presence at an exhibition, from developing a strategy to supplying staff for the booth that are sure to engage attendees.

“Everybody that attends the exhibition is a potential client,” Ali said, adding that by attending the exhibition the attendees were giving exhibitors permission to sell to them.

“It is the only environment where people actually go where and say ‘I am looking for new ideas. I am looking for new products and services. Tell me what you’ve got’.”

For more on the interview with Lee Ali or to hear more of The Kobestarr Digital Podcast visit the iTunes website.

Links Mentioned:
Expo Stars: www.expostars.com

Mar 22, 2017

A born traveller Nicky Kriel move to the U.K. several years ago from South Africa with nothing more than a backpack. She now considers herself “very settled” in London. Having been raised by a New Zealand mother and a South African father - who met in London - she said traveling has come natural to her. These days Nicky has been traveling the globe to help teach business how they can use social media to increase their sales. With books like How to Twitter for Business Success and Converting Conversations to Customers, Nicky has become the go-to person for businesses looking to leverage social media as a growth tool for their company. In our

With books like How to Twitter for Business Success and Converting Conversations to Customers, Nicky has become the go-to person for businesses looking to leverage social media as a growth tool for their company. In our podcast Nicky talks about the phenomenal growth social media has seen in the last decade and how she thinks they will change moving forward. She also reveals some secrets for making the top social media platforms - Facebook, Twitter and LinkedIn - more fun and engaging. “It is easy enough to build followers and the right followers by putting out the right content and having conversations. Actually being real,” she advised. Having confessed that she was a late starter on social media, Nicky said social media has become of

She also reveals some secrets for making the top social media platforms - Facebook, Twitter and LinkedIn - more fun and engaging. “It is easy enough to build followers and the right followers by putting out the right content and having conversations. Actually being real,” she advised. Having confessed that she was a late starter on social media, Nicky said social media has become of way of life. “It’s hard to really think that it is only in the last decade that they have existed and there was life before Facebook and Twitter and LinkedIn.” A self-described laggard, she admitted that she has never

A self-described laggard, she admitted that she has never be one to rush out and buy the latest technology but it is something she said has helped her connect with business clients. “I know from my own personal resistance to things where people are, “ she laughed. “There is resistance in terms of getting on social media so it is quite useful to take the approach of understanding where people might be coming from.” Learning to use social media as a marketing tool took her a while, she explained. When she initially tried using Twitter she said she gave up after two days but following a Mari Smith course about the

When she initially tried using Twitter she said she gave up after two days but following a Mari Smith course about the platform she found her calling. “Within a few weeks people were phoning me to ask me about coaching,” Nicky said. “Things just suddenly magically seem to happen.” When it comes to helping others directly or through books, Nicky said that writing a book is not as easy as it sounds. “Yes you can get words on a page but whether somebody wants to read it or not that is another matter.

 

If a book is not readable then there is no point in writing it.” Her latest book has been directed at small businesses to help them use social media marketing tools using a 5-step process. “The whole economy is helped if small businesses grow,” she said. During our cast Nicky offers some tips for businesses looking to promote their service or products online through social media with some simple tools that don’t cost a lot. She has shown people that social media is more about connections with others and how those connections can easily be turned into customers. “Think of people as real people,” she explains. “And make those connections.” In fact, Nicky says she has made connections through social media that may not previously have been possible. “I’ve had conversations with authors of books that I would never have had a chance to speak to and that is incredible that you can just do that.” She also advocates for keeping it simple. “I don’t believe that you teach anything by confusing people. Sometimes things are very simple if you know how they work.” If you want more social media tips for growing your businesses head over to http://kobestarr.io/ Thanks for listening! Works mentioned: Nicky Kriel on Twitter Nicky Kriel website

In fact, Nicky says she has made connections through social media that may not previously have been possible. “I’ve had conversations with authors of books that I would never have had a chance to speak to and that is incredible that you can just do that.” She also advocates for keeping it simple. “I don’t believe that you teach anything by confusing people. Sometimes things are very simple if you know how they work.” If you want more social media tips for growing your businesses head over to http://kobestarr.io/ Thanks for listening! Works mentioned: Nicky Kriel on Twitter Nicky Kriel website

She also advocates for keeping it simple. “I don’t believe that you teach anything by confusing people. Sometimes things are very simple if you know how they work.”

If you want more social media tips for growing your businesses head over to www.kobestarr.io Thanks for listening!

Works mentioned:

Nicky Kriel on Twitter

Nicky Kriel's website

Nicky's Book - Converting Conversation Customers to

 

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