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The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to podcast@kobestarr.io. Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
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Sep 26, 2016

In this episode of the podcast we are luck enough to have Manuel Frigerio of Maitre.

Maitré, is a widget that can be installed onto any website that gives you a viral mailing list. When people click to sign up and receive a special offer or competition, they are added to a waiting list. On this list they can see how many people are ahead of them, and how many people are behind them. If you want to climb the list you simply need to your friends to do the same.

This viral promotion has been inspired by the successes of Dropbox, Mundo et al. and since it’s launch in January has seen remarkable success. Some brands have used it to encourage thousands of users to sign up. In one success story, Manuel explains how one company managed a staggering 400,000 in 5 days, crashing the server entirely.

It’s success is based entirely on the trust of an inner circle. With a tweet, Facebook or LinkedIn post, a single user has access to a network of people that a company would do anything to have. There is nothing more powerful than a personal referral, and little more addictive than adding an air of competition to it.

Manuel knows Maitré is not the be all and end all, “it’s not magic, it’s just a tool,” thus it only works if people make it work for them, and offer interesting, exciting things to people who sign up. Manuel tells us that he is the “least techy person in the world”, which is why Maitré also allows clients to work on their own backend to the product. The resulting ingenuity (including some dropbox-esque mechanics) has far outstripped anything he could have imagined.

 

● Manuel Frigerio on Twitter: https://twitter.com/mnlfrgr

● Maitré: https://maitreapp.co/

● Event Ninja: https://twitter.com/eventninjaio

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

Shameless Plug!

If you want a free marketing assessment just head over to Kobestarr.io/free

You’ve got nothing to lose, everything to gain! Thanks everybody for listening! Bye!

Sep 1, 2016

It’s great to have Alison of Avocado Social on the Kobestarr Digital Podcast! Alison is well known for her Social Media skills, both in terms of working with clients and with teaching courses and speaking. During my chat with her it was easy to see why.

 

Alison has been working in Social Media since 2008. She graduated with a degree in journalism at a time when the economic downturn unfortunately meant that it would be tougher than ever to get into the national papers. Alison’s resourcefulness took her to Twitter as a way of getting in touch with the journalists and the papers and then that lead to her proving to be invaluable to them from a Social Media point of view.

 

This lead on to work with big agencies and when companies asked for Social it tended to be Alison that fitted the bill. Her work in this time lead to working for big clients including helping to launch the Tesco Facebook page.

 

Avocado Social was born out of the desire to work with smaller clients on a more personal level.

 

Alison is due to launch her own online Social Media Course (It may be available depending on when you read this). We talk about how the idea for the course came about and how you guys can all view it!

I hope you enjoy the show!

 

THE LINKS!

 

Website

 

Link to the video course sign up

 

The Facebook Group

Avocado Social Facebook Group

 

Twitter

@avocadoSocial

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

Aug 17, 2016

I’m super pleased to have Matt Lerner from 500 Startups on the Kobestarr Digital Podcast!

 

I’d heard Matt speaking a couple of times and read numerous slide decks of his talking about Growth Hacking amongst other things. In terms of growing companies Matt’s experience is second to none. A key member of the Growth Team at Paypal in a period where the company grew ten times in 10 years means that his knowledge and insight greatly valued.

 

Matt talks about the mettle it takes to run a successful company and the different personalities involved at different stages of company growth.

It was great to hear a breakdown of the different levels of investment that can apply for and what it can take for companies to grow. This has been a particular knowledge blind spot for me.

 

I hope you enjoy the show!

 

THE LINKS!

 

Slides

Is Growth Hacking Bullshit

 

Twitter

@MattLerner

 

Website

 

More about DistroDojo London

 

Matt Lerner on LinkedIn

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

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