I spoke with Cathy White, Communications and Marketing Manager of Seedcamp on International Womens Day earlier this year (2016 for those of you that are late to this game!). We start the chat about Holly Brockwell who started the online tech magazine Gadgette, which is just the best name ever for anything and is geared towards women. We chat about Cathy’s schooling and going into her first paid job with a Tech PR Agency. We talk about the distinction between traditional PR and how it no longer really exists in that format anymore. Modern PR should be combined in with other parts of the modern marketing matrix and should be data driven and show measurable ROI. Cathy is an advocate of understanding your Buyer Persona and understanding your where they hang out online and "In Real Life" - IRL. Choosing the publications and blogs that you want to feature in should be more focused than trying to appear simply in the “The Times” for example. Cathy is now based at Seedcamp and loves working with early stage startups giving them advice on their marketing and encouraging them to "bootstrap" and make the most of their early funding. I was really pleased to hear that there was a more holistic approach to the way that Seedcamp supports the companies that they invest in. There’s no sink and swim mentality there folks! Cathy is also a Podcaster and is director GeekGirl Meetup UK. if you are interested in what she is up to please head to all of the links below if you want to hear more from her. Which of course I recommend you do!! Head to her twitter - @cathywhite10 GeekGirls Meetup UK Website , Twitter - @GGMUK and the GeekGirl Meetup UK Podcast And of course Seedcamp Website and Twitter - @seedcamp If you want the PR Hacks that Cathy was talking about head to the Resources Section of Seedcamp! Shout-outs Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now. Thanks everybody for listening! If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain! Bye!