This Episode features Mark Colgan of YellowO an Inbound Marketing Agency based in London!
We have a good chat about what Inbound Marketing is and the “Death of Cold Calls”! Were cold calls ever a thing? I cannot believe that they were!
Mark’s background and education was in marketing and worked initially in recruitment. It was whilst doing this that he took it upon himself to learn the ins and outs of Inbound Marketing using the amazing training that Hubspot gives you all for free.
Once Mark learnt the benefits Inbound Marketing he started working making sites for friends and family and all for free with the sole purpose of building up his portfolio.
This portfolio built up to Mark feeling confident enough to apply for jobs and eventually landed the role as the first Head of Digital for a Company! Starting with a blank slate in 2012 was a great position to be in for the start of his Digital Marketing career at a time when companies had much less inclination to take on board digital marketing!
Mark runs YellowO which helps companies establish themselves online in a far more holistic manner than simply a new website is needed or simple help with social media. We talk about landing pages and the importance of content and SEO and everything to do with Inbound marketing.
Listen out for a great story about a Personal Trainer client of his that got quick ROI with a campaign that they set up, it’s really cool!
Links to topics we talk about
Thanks everybody for listening!