Info

The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to podcast@kobestarr.io. Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
RSS Feed
The Kobestarr Digital Podcast
2017
March


2016
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jun 14, 2016

This Episode features Mark Colgan of YellowO an Inbound Marketing Agency based in London!

 

We have a good chat about what Inbound Marketing is and the “Death of Cold Calls”! Were cold calls ever a thing? I cannot believe that they were!

Mark’s background and education was in marketing and worked initially in recruitment. It was whilst doing this that he took it upon himself to learn the ins and outs of Inbound Marketing using the amazing training that Hubspot gives you all for free.

Once Mark learnt the benefits Inbound Marketing he started working making sites for friends and family and all for free with the sole purpose of building up his portfolio.

 

This portfolio built up to Mark feeling confident enough to apply for jobs and eventually landed the role as the first Head of Digital for a Company! Starting with a blank slate in 2012 was a great position to be in for the start of his Digital Marketing career at a time when companies had much less inclination to take on board digital marketing!

 

Mark runs YellowO which helps companies establish themselves online in a far more holistic manner than simply a new website is needed or simple help with social media. We talk about landing pages and the importance of content and SEO and everything to do with Inbound marketing.

Listen out for a great story about a Personal Trainer client of his that got quick ROI with a campaign that they set up, it’s really cool!

 

 

THE LINKS!

 

Twitter

 @MarkPColgan

 

Website

YellowO Website

 

Links to topics we talk about

Starting Social Buffer article

Slides and Handout

 

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

 

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Thanks everybody for listening!

 

Bye!

0 Comments