The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
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The Kobestarr Digital Podcast



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May 24, 2016

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I spoke with Cathy White, Communications and Marketing Manager of Seedcamp on International Womens Day earlier this year (2016 for those of you that are late to this game!). We start the chat about Holly Brockwell who started the online tech magazine Gadgette, which is just the best name ever for anything and is geared towards women. We chat about Cathy’s schooling and going into her first paid job with a Tech PR Agency. We talk about the distinction between traditional PR and how it no longer really exists in that format anymore. Modern PR should be combined in with other parts of the modern marketing matrix and should be data driven and show measurable ROI. Cathy is an advocate of understanding your Buyer Persona and understanding your where they hang out online and "In Real Life" - IRL. Choosing the publications and blogs that you want to feature in should be more focused than trying to appear simply in the “The Times” for example. Cathy is now based at Seedcamp and loves working with early stage startups giving them advice on their marketing and encouraging them to "bootstrap"  and make the most of their early funding. I was really pleased to hear that there was a more holistic approach to the way that Seedcamp supports the companies that they invest in. There’s no sink and swim mentality there folks! Cathy is also a Podcaster and is director GeekGirl Meetup UK. if you are interested in what she is up to please head to all of the links below if you want to hear more from her. Which of course I recommend you do!!   Head to her twitter - @cathywhite10 GeekGirls Meetup UK Website , Twitter - @GGMUK and the GeekGirl Meetup UK Podcast And of course Seedcamp Website and Twitter - @seedcamp   If you want the PR Hacks that Cathy was talking about head to the Resources Section of Seedcamp!     Shout-outs   Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now. Thanks everybody for listening! If you want a free marketing assessment just head over to You’ve got nothing to lose, everything to gain!   Bye!

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