The Kobestarr Digital Podcast

The Kobestarr Digital podcast features longform interview conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing. I have a lot of really interesting girls and guys lined up from freelancers through to those at the pinnacle of large businesses who are ready to share their stories with you. If you know anyone who would be interesting to hear from please do let me know by sending an email to Please subscribe to the podcast on iTunes in anticipation of the first episodes dropping in 10th May and come and find me personally on the Twitter @Kobestarr that's K o b e s t a rr and The agency Kobestarr Digital can be found @kobestarrDigi. I just want to say thanks to GLPro and to Helen Zaltzman for helping me get the podcast up and running, to all my past present and future guests and to you guys for listening and telling your friends and subscribing on iTunes Ahem Subscribe! and tell your friends to subscribe! I look forward to hearing from you all! Bye! Kobi Omenaka
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The Kobestarr Digital Podcast



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May 17, 2016

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Welcome to the 3rd ever episode of the Kobestarr Digital Podcast. Woo!

Who is James Gill?

We have great chat with James Gill of sweet analytics and so much more company GoSquared based in London. It was nice see how he Co-Founded GoSquared with his friends when he was 14 when most of us would be scared of our impending exams. The original idea has pivoted multiple times and is a good testament to being ready to make the changes needed to suit the business and opportunities presented to you.

On Content Marketing

We talk about the merits of providing fee content to educate your audience and making sure that you strive to provide value. James and crew would rather produce one piece of high quality content per month than 8 shorter ones. Producing content at this level is all about education. “People can detect a salesy post very quickly”. The key is to provide thought provoking and helpful content so people keep you in the minds. They might not be in a position to buy from you there and then, A lot of the larger customers have been recommended GoSquared to their larger customers as a basis of reading these blog posts or have moved into larger companies that then use them as a result of this engaging content. There was a good conversation about giving new users that “Wow” moment when people first engage with your product. If you get this wrong you may find it difficult to get them back at a later date. It seems that we people are so time poor at the moment you really need to make those first impressions count! Key Question of the day - "what did you do with your 5 weeks at University?"  

Links from the Show

Make sure you head to Go Squared!


@JamesJGill @GoSquared  

The Book

The book that we talked about is “Lean Analytics” by Kroll and Yoskovitz Thanks everybody for listening! If you want a free marketing assessment just head over to You’ve got nothing to lose, everything to gain! Bye!

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