In this episode of the podcast we are luck enough to have Manuel Frigerio of Maitre.
Maitré, is a widget that can be installed onto any website that gives you a viral mailing list. When people click to sign up and receive a special offer or competition, they are added to a waiting list. On this list they can see how many people are ahead of them, and how many people are behind them. If you want to climb the list you simply need to your friends to do the same.
This viral promotion has been inspired by the successes of Dropbox, Mundo et al. and since it’s launch in January has seen remarkable success. Some brands have used it to encourage thousands of users to sign up. In one success story, Manuel explains how one company managed a staggering 400,000 in 5 days, crashing the server entirely.
It’s success is based entirely on the trust of an inner circle. With a tweet, Facebook or LinkedIn post, a single user has access to a network of people that a company would do anything to have. There is nothing more powerful than a personal referral, and little more addictive than adding an air of competition to it.
Manuel knows Maitré is not the be all and end all, “it’s not magic, it’s just a tool,” thus it only works if people make it work for them, and offer interesting, exciting things to people who sign up. Manuel tells us that he is the “least techy person in the world”, which is why Maitré also allows clients to work on their own backend to the product. The resulting ingenuity (including some dropbox-esque mechanics) has far outstripped anything he could have imagined.
● Manuel Frigerio on Twitter: https://twitter.com/mnlfrgr
● Maitré: https://maitreapp.co/
● Event Ninja: https://twitter.com/eventninjaio
Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.
If you want a free marketing assessment just head over to Kobestarr.io/free
You’ve got nothing to lose, everything to gain! Thanks everybody for listening! Bye!